The first step in your moisture & repair routine. Sulfate-free and color safe. Gently cleans your scalp and hair without removing its natural oils leaving your hair clean, soft, and manageable. Safe to use if you have psoriasis, eczema, or dandruff.
BENEFITS & FEATURES
COLOR SAFE & SULFATE FREE
Sulfate is what makes the shampoo sudsy. Sulfate is a term for a type of detergent, emulsifier, and foaming agent that attack both oil and water.
SULFATE FREE will maintain the natural oils on the hair and scalp, which ultimately leaves your hair with the most moisture.
If you have sensitive skin like psoriasis, eczema, or dandruff, using SULFATE FREE products can reduce irritation.
The downside about having sulfate in your shampoo is that it can strip natural oils from the scalp and hair, which can make your hair dry and brittle. If you have a sensitive scalp, sulfate can cause irritation like redness, dryness, and itchiness. If you have color treated hair, they can potentially strip out the color. That is where the bad reputation comes in.
Parabens are the most widely used preservatives in personal care and cosmetic products. Parabens are esters (a compound formed from acid and alcohol). Companies use Parabens to extend the shelf life of products and prevent growth of bacteria and fungi.
Parabens are believed to disrupt hormone function by mimicking estrogen. Too much estrogen can trigger and increase breast cell division and growth of tumors, which is why Parabens have been linked to breast cancer and reproductive issues.
Parabens are also extremely high in molecular weight to prevent evaporation and subsequent water loss from the hair, which can lead to dry and frizzy hair. They can also cause allergic reactions and some skin conditions such as dry scalp, psoriasis, and eczema.
SALT FREE (SAFE FOR KERATIN TREATMENTS)
Many products on the market contain SALT. SALT is used to remove oil from the hair. Consuming too much will cause buildup of sodium and the hair follicles. This affects circulation of blood flow from getting to the hair follicles and prevent it from getting enough nutrients. Eventually, this will cause the hair to become dull, unhealthy, and can even cause hair loss with potential dry and itchy scalp.
Aloe is a gentle, organic ingredient, it also eliminates irritation and residue. “The plant of immortality” AKA Aloe Vera has a similar PH level to your natural hairs PH level. It also has high water content and is filled with vitamins and minerals which leaves the hair feeling moisturized. Ultimately Aloe is rich in enzymes, Aloe soothes the scalp and conditions the hair leaving it smooth and shiny.
ARGAN & MORINGA
Rich in omega 3 fatty acids, these oils help recover the natural lipid barrier on the hair which protects from excess drying caused by heating tools and chemical treatments.
ARGAN OIL - A beauty secret that people use to soften and hydrate the hair. With its high content of antioxidants, essential fatty acids, and vitamin E, the benefits of ARGAN OIL naturally help increase hairs elasticity and consistently restore shine to dull, lifeless hair.
MORINGA - A natural element that helps stimulate hair growth. Its high vitamin A content promotes hair growth. The Vitamin E and Vitamin C found in MORINGA can help with those suffering from hair loss.
PRO VITAMIN B5 (PANTHENOL)
One of the essential vitamins for hair. Panthenol is not only a humectant (reduces loss of moisture), but is also a useful moisturizer and emollient. It spreads evenly on the surface of hair strands, forming a smooth film on the surface of the cuticle. This film produces reflection of light from the surface of the hair, which imparts significant gloss and shine. The smooth film also provides excellent slip between adjacent strands of hair and detangling properties. Panthenol is capable of penetrating the cuticle and entering the hair shaft as well, where it aids in moisture retention and provides volume.